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Survey highlights Social Media for Events

Nearly two-thirds of the respondees felt that the legacy from the Olympics and the Jubilee celebrations would make an improvement in their fortunes this year. Overall the feeling in the industry is one of growth and change.

64% felt that their prospects are looking better for 2012 against the results for 2011 and 49% felt that budgets for events in 2013 would be higher following the Olympics in 2012. 

86% of those surveyed said they would be investing in more social media as part of the event marketing mix and technology played an important part in the minds of organisers with 57% planning to invest in event technology and 54% in AV equipment.

Another question which raised an interesting topic was ‘Will you be increasing/investing in experiential activity in 2012?’ and 47% surveyed said emphatically yes. Generation Y and X audiences are particularly responsive to experiential marketing and the industry is beginning to respond to their presence at events.